The Emerging Real Estate Companies in Noida

The city of Noida came into form on 17 April 1976 when the UP government notified 36 villages under the section 3 (i) of the Uttar Pradesh Industrial Area Development Act 1976. Noida was named after the autonomous body, New Okhla Industrial Development authority. Being located on just the eastern part of the national capital territory of Delhi, over the years the city has developed immensely.

Noida in deed is one of the largest industrial cities in India and has also emerged as a major corporate hub in the NCR region. Noida is now the common ground for the development of commercial, residential as well as retail units. In fact, the real estate companies in Noida are on full gear to suffice the growing demand for Noida realty landmarks.

The following are some real estate companies Noida that have contributed to the property development in the city.

Unitech – Unitech is accounted to be one of the largest realtors in India. The company has a market capitalization of approximately US$ 5 bn. Unitech ranks among top 50 realty companies and boasts of many landmark structures that have attained a new level of excellence.

Jaypee Group – Jaypee Group is an industrial conglomerate with a well diversified infrastructure. Regarded as one of the notable real estate companies, Noida has an annual turnover of Rs. 6500 crore. The group has already made its presence felt not only in property development but also in the hydro power, cement, hospitality & educational institutions.

The realty arm of the group is known as Jaypee Greens and since its inception in the year 2000, the Greens have involved its expertise to develop buildings of golf-centric premium residential in self-sustained mega cities.

Amrapali Group – Amrapali Group is one of the top rankers in the list of reputed developers Noida. The developer promises to offer luxury and comfort in each and every of its projects. The team of Amrapali consists of highly competent engineers, over 50 professional and 150 supervisory grade executives of the Amrapali Group. Apart from the above mentioned ones, there are several other developers that have involved themselves in to highly ambitious projects. The greenery of the city, the population free environment, efficient power and water supply system make Noida a highly feasible zone for real estate companies Noida to invest.

Small Business Marketing Plan – Increase Your Business Profit Without Breaking Your Marketing Budget

Most small business owners fail when it comes to their small business marketing plans. They’ve got excellent technical skills in their line of work, but that just doesn’t translate to having effective marketing skills.

As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.

These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.

As Chris Anderson author of the book titled, “Free: The Future of a Radical Price” says, “You can make make money giving things away.” In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.

When you give something away, you often activate a universal law called the “Law of Reciprocity.” It says that when people get something free, they feel obligated to do something for you. Obviously it doesn’t work every time, but it does work enough of the time.

But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info…which leads us to the next tip.

2. Start capturing customer contact info and use it

One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.

You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.

Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren’t continually marketing to your customers, you are throwing money away!

You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.

Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.

Of course, once you capture this information you have to do something with it. If you’re too busy to take on any more work, then the next tip will help you out.

3. Use automated tools to keep in touch with customers

Once you have a customer list, I recommend you send a minimum of 25 “messages” a year to it. A message could be an email, direct mail piece, fax, or phone call.

If you don’t use an automated tool to do the work for you, you’ll likely be too busy to get the job done. When you automate, your messages go out regardless of how busy you get (the more messages that go out, the busier you’ll get).

One tool you can use is an email autoresponder, which is a web-based system that sends out emails when someone signs up. It sends out emails at intervals you set up. You can also set it up to send an email on a specific day, such as a holiday.

The great thing about an autoresponder tool is that you enter your messages in the autoresponder one time, then it automatically sends emails to your list. You can also broadcast messages any time you want.

Using this tool, keeping in touch with your customers is easy and it will help keep the competition from creeping in and stealing your customers because they’ve forgotten about you and the services you provide.

4. Stop marketing like you’re a big business.

Marketing a small business like it’s a big business is something almost every small business owner does. They just copy the marketing they see being done at large companies with big brands. This kind of marketing is called “brand identity,” “brand building,” or “image” marketing.

This is a HUGE waste of advertising money for a small business. You simply don’t have the resources you need to support a successful branding campaign.

Brand advertising typically has no “call to action,” (they don’t ask you to do anything). They just give you features of the product or service, or they entertain you without asking you to do anything.

Brand advertising is usually benefit free. The viewer has to determine if there is a benefit to them. It may contain a list of features and the user will have to assign their own benefit to each feature. It is usually focused on the product or provider of the product instead if the customer.

A successful marketing campaign for a small business is created around direct response marketing techniques.

5. Use old fashioned direct response techniques in new ways

The kind of marketing plan that works for a small business is direct response marketing. It doesn’t require a huge marketing budget to use effectively. It can be used for all types of products and services.

And the good news is that you don’t even have to hire an advertising agency to do it since it doesn’t require creativity. All you have to do is learn the basic structure of direct response marketing and you can easily increase the sales your business makes.

Direct response sales copy always asks the reader or viewer to take some sort of action i.e. “Call in the next 5 minutes, and we’ll include a free set of Ginzu steak knives!”.

It may ask for the sale directly if a full “sales presentation” was done (one-step advertising), or it may ask them to request more information (two-step advertising). It will at a minimum, ask the reader to take some form of “traceable” action so you know if it is working or not.

There should always be a headline for written advertisements! Never put your company logo at the top of a direct response advertisement. That’s brand advertising.

Whenever you create an advertisement in any form always look at them from the customer point of view. Look it and ask “Who gives a crap?” about everything in it. Do you think the customer cares about your logo. No! They care about what you can do for them. Put in benefits and not features. Let the customer know what’s in it for them. A successful direct response ad for a small business includes several things:

An offer to buy something
Sufficient information for the consumer to make a decision to act now (or directions on how to get more info)
An explicit “call to action” sooner rather than later
A clear way to respond such as a telephone number or web page
A means of tracking the response.
Direct response advertising is not just used for mail campaigns. You use it in all forms of media: print, web, mail, and broadcast. Take a look at all the advertising you are currently doing no matter where it is and start making the change now.

6. Use the Internet to advertise for free

Even though websites as we know them have existed since around the early 90s, only 49%* of small businesses currently have a website *9/08, Barlow Research. It’s surprising how many businesses do not understand how powerful this marketing tool is. If you don’t have a website, get one because there is no better source of free advertising!

The Internet has hundreds of “Web 2.0″ websites where you post “content” for free. The content can be text, videos, or audios you create and it can lead people to your business. Plus, it helps establish you as an expert in your field.

EzineArticles.com is one such place you can post content. There was no charge to post this article. All I had to do is write it, post it, and then you found it.

You can put links in the “author resource” section, to drive traffic to a page on your website. The articles you post in EzineArticles can rank extremely well in Google search results with a little help from you.

You also want to get your business listed in places like Google Local if you do local business. Once again this is absolutely free.

Once you learn how to do use the Internet for promotion you’ll have a head start on the future of advertising and you get customers for free!

7. Outsource routine marketing tasks so you can work on the growing your business

One of the biggest problems small business owners have is that they get so consumed by working IN their business, they don’t have time to work ON their business. So no growth can occur.

When it comes to marketing yourself on the Internet, there are ways to use “virtual assistants” to do most of the work for you. A virtual assistant is someone you hire on a full or part-time basis who does the work for you.

But a virtual assistant is not a direct employee so you don’t provide benefits or have the normal hassles of an employee. They are usually located somewhere in the world that has low-cost wages so they are very affordable. That’s the beauty of the Internet and the communication it provides.

Virtual assistants aren’t just confined to small business marketing plan tasks though. They can do almost anything for you: reservations, schedule appointments, answer phones, customer service, send flowers, buy a present for your spouse, find someone to fix your car, website development, accounting, software development, writing, graphics, or anything you need.

There are lots of resources on the Internet that can help you find a virtual assistant.

Create Your Small Business Marketing Plan Now!

Use these seven marketing tips to start building your small business marketing plan right now. If you procrastinate, your busy life will get in the way of business growth. Even if you only take a little of the advice you’ve been given, you’ll find it can have a big impact on the profitability of your business.

What Are the Fabric Dyeing Methods?

The process of colouring, by applying fabric dyes to loose fibre, thread and fabric are called fabric dyeing. Being carried out for thousands of years, it has experimented in many different ways until today, and good results have been obtained. At the present time, Viktoria Fabric Dyes, which is one of the biggest brandmarks of fabric dyeing, suggests 3 different styles of it. These are; Bucket or Sink Method, Boiling Method and Washing-Machine Method. These methods will be explained in the following passages.

I. Bucket or Sink Method
• This fabric dyeing method is carried out by filling a bucket or a large container with water or occluding the drain of the sink; so as to fill it with water.
• If the operation is carried out somewhere out of the sink; the cover should be spread so as not the water to flow out.
• Before starting this fabric dyeing operation, the sink or the bullet should be filled with 60 C hot water, as the experts advise, and the powder fabric dye should be dissolved with hot water in another container.
• If the colour is too light, a little bit more dye should be added, but if it is too dark hot water should be added.
• The dissolved dye should be poured to the place where the water is and should be stirred for a while.
• After being cleared of all of its stains, the object to be dyed is put where the dye is, by being wet, and water and the dye are stirred for 10 minutes, without giving a break.
• The fabric that is kept in the water for at least half an hour and mostly for an hour, is taken out of the water when decided that it has the expected colour.
• Just after dyeing, Fiske fabric dye stabilizer is applied in accordance with the instructions.
• You should then rinse the dyed fabric with cold water. After this, wash your fabric with warm water and a soft detergent; rinse it and dry it. After getting dried, your fabric will have the expected colour.

II. Boiling Method
Boiling is another method used for fabric dyeing.

• A large pot in which fabric can move easily is filled with water and this pot is put on the cookstove. The cookstove is switched on and when the water begins boiling the dye is added into the water.
• The object to be dyed is wetted and thrown into the water.
• The object to be dyed is put where the dye is, by wetting; after being cleaned of all its stains. It is stirred in the first 10 minutes without giving a break.
• After this step, rinse the dyed fabric with cold water. Then, wash your fabric with warm water and soft detergent, rinse and dry it. After drying, your fabric will have the expected colour.

III. Washing Machine Method
You can easily dye your fabric with washing machine fabric dyeing method.
• The temperature level of the washing machine should be fixed at the highest level. Also, the time setting should be fixed in a way that the machine will operate at least 30 minutes.
• The fabric dye is melted completely by stirring it with hot water in a plastic pot. In it, 1 teaspoon of washing-up liquid is added.
• In another pot; if cotton or linen is being dyed, salt should be dissolved in 4 glasses of very hot water; and if silk or nylon is being dyed, a cup of vinegar and 2-4 glasses of hot water should be blended(mixed( together.
• Firstly the dye, and after that, the vinegar and salt are spilt into the detergent box of the washing machine and it should be switched on.
• After the machine stops, the dyed fabric is washed one more time with warm water and it becomes ready to use.

Elderspeak and Invisible Old People

This past September (September 1st to be exact) I was in a wheelchair in an emergency room with a fractured knee cap that occurred in a moment of fully lucid but impaired equilibrium. But here’s the good news: the bottle of beer I was carrying remained unscathed. No shattered glass or a drop of foamy goodness was lost. (That takes talent!) I should have known better than to imbibe in the second bottle of brew but as the saying goes, “What the heck. I was having a good time.” Even better news: the white jeans I was wearing survived without a mark or tear.

Have I learned my lesson? Yes, of course, I have. I’m not a dumb bunny. I no longer drink beer. I now drink white wine. Best of all, my sense of humor remains intact.

After a long wait in the emergency room, I was wheeled into a room by an attendant who thought I was his “sweetie” and waited some more for a nurse (or anyone) to appear. My daughter and son-in-law were standing behind my chair when a nurse arrived. Then the fun began. As if I was not there, the nurse asked my daughter for details about how my injury occurred.

I was thinking, “Why isn’t the nurse asking ME those questions. It’s MY injury!” Irritation gnawed at me until I finally swung the bulky chair around to face the nurse, hitting a few cabinets in the process. (I should have turned the chair before she entered the room but the space was small.) In a calm, polite tone of voice, I said, “Excuse me, I can hear and understand everything you say and I can answer all your questions. You can speak to ME. I’m not senile.” And I smiled.

The poor woman was taken aback. No one had probably spoken to her like that before. After all, she was just applying the accepted protocol for dealing with an old/older person – it’s a cultural thing, a “given” – white hair equals incompetence or senility. In her eyes, she had done nothing wrong. I knew that and that’s why I intentionally spoke to her in a calm, polite tone of voice.

Old people get used to and even expect (but don’t like) to be treated as if they don’t exist or are incompetent. It’s a societal assumption that old people can’t think clearly or remember much and they can’t hear or understand if you speak too softly or too fast. After all, most old people are senile or close to it so you have to be patronizing and deal with them as if they are children. Really? REALLY?

Not all old people are on the brink of senility – most are not even close. Mature people function quite well if they are spoken to with respect and treated with the assumption they are competent. If they are mentally impaired, acknowledge their existence and treat them respectfully.

Let’s get to the elderspeak element of the “old people are invisible” syndrome which I already experienced before I became invisible. It is beyond annoying and disrespectful. Here is an unrelated example, but typical of the elderspeak iceberg:

My sister and her husband were dedicated runners. They were “mature” – not teenagers. On their daily run around the community and their neighborhood, neighbors, sitting on their front lawn, many with a can of bubbly in their hand, yelled to them as they flew by, “you guys are so cute!” Was my sister angry? You bet. Please don’t call mature persons “cute”. A six-year-old child is cute. To call an elder “cute” is as demeaning and infantilizing as it gets.

Here’s more: If you are a healthcare worker, a mature female patient you just met is not your “sweetie” or “honey”. Terms of endearment are appropriate only when there is a romantic relationship. Egads! What a revelation! An old person in a romantic relationship? [gasp!] That’s disgusting! Really? No, it’s not. Oh, one more thing: Do not call me “young lady”. It’s patronizing, demeaning, condescending and disrespectful. (Okay, okay, I’m being overly sensitive – and grumpy.)

If those in authority call you cute or utter another term of endearment, it’s tempting to want to haul off and smack them into reality, but don’t give in to the temptation. Turn it around on them and tell them how cute they are, and what a sweetie pie they are for telling you how cute you are. Be sure to smile as you do it. Take note of their flustered or confused reaction.

Facts About Medicare Insurance The Government’s Website Doesn’t Explain

When it comes to investigating Medicare options, many personal financial educators refer individuals to the Medicare.gov website. The official U.S. government website for Medicare is, without question, the most comprehensive of informational portals.

But it can be overwhelming. Especially for the 11,000 men and women who turn 65 every day and first become eligible for Medicare. For most, the terminology is tantamount to learning a new language. Medicare health care plan options are more complex and varied than most are used to.

And, there are some important things the government website doesn’t tell you. For example, it fails to clearly point out the importance of your first plan enrollment. Nowhere on the website does it say that the Medicare plan choice may be irrevocable.

Nor does it really explain what questions to ask before choosing a plan. The Medicare.gov does a great job of offering impartial comparisons, such as premium rates. But when it comes to subjective elements, these are something the website can’t obviously address.

Anyone who has been Medicare eligible for a few years will tell you that selecting the right Medicare plan is not easy. In fact, some industry estimates find that between 25 and 40 percent of people switch after making a choice. Navigating the complexity is especially hard when you are first eligible for Medicare. That’s more so if your current or prior healthcare coverage consisted of a few options pre-selected by your employer or trade union.

One of the Medicare.gov features is the appearance of being able to directly connect with an insurance company. And while it’s logical to think that ‘buying directly’ is going to be better and save you money, it’s simply not true. Quite the contrary. It could be a significant and costly mistake.

The following are things to consider when using the Medicare.gov website as shared by the American Association for Medicare Supplement Insurance, a national advocacy and educational organization.

1. Medicare.gov is much easier to use for Medicare Advantage (MA) plans. But that is just one of the options available to you. It may or may not be your best option. For those who prefer to see any doctor or specialist, only a Medigap plan offers that option. For those who travel or spend time in another state, a Medicare Advantage might not cover you outside of your primary area.

2. The Medicare.gov website doesn’t make it easy to understand things that matter such as in-network, out-of-pocket costs, drug plan coverage, coordination with Veteran’s coverage and Medicaid. “In Network” matters if you decide a Medicare Advantage plan is best for you. Knowing which local doctors, hospitals and especially specialists participate can be tricky to find on your own.

3. Medicare.gov’s Plan Comparisons seem very detailed. But they miss some important information that’s vital. For example, the decision you make when turning 65 could be irrevocable. Switching Medicare plans is not always possible. Medicare.gov does not tell you what’s possible if you don’t like your choice or when your chosen plan changes. These are all very important things to know before locking in a choice.

4. Medicare.gov’s Plan Finder prescription drug search can be confusing for those taking multiple medications. It’s especially important for the millions who take insulin medications.

5. Medicare.gov lists Medicare Advantage plan ancillary benefits (vision, dental, etc.). Unfortunately, there’s little detail of specifically what’s covered in terms of benefits and service providers.

Buying direct from an insurance company such as UnitedHealthcare (NYSE: UNH), Aetna (NYSE: AET), Cigna (NYSE: CI), or Humana (NYSE: HUM) — several of the leaders – or calling an 800-number may or may not be your best option. Is the person on the other end of the line a captive agent for the particular insurance company? Do they get some incentive for touting one particular plan over another?

Comparing Medicare plan options is always your smartest move. A local Medicare professional who is knowledgeable in local options including Medicare Advantage, Medicare Supplement and prescription drug plan choices can be a well spent hour. Today most insurance agents will arrange an online meeting to discuss options and answer questions.

A national online directory listing Medicare insurance agents is offered by the American Association for Medicare Supplement Insurance. Access is free and private, unlike most websites that require you enter information before displaying results. Whether you are turning 65 or just have Medicare insurance questions you want answered, it’s a resource worth knowing about.

That local expertise and experience comes at no cost. And, the same plans that are available online or available directly from the insurance company can be sold by an agent appointed with the particular company. Perhaps most important, it’s available for the very same cost.

OK Preservities In Our Skincare, Natural or Not

There’s been a lot of talk on Social Media about the safety of preservatives these days and that’s a good thing! There is unfortunately a lot of misinformation as well. Let’s set the record straight!

Any product that is made with water requires a preservative. It’s to prevent bacteria, mold, fungus or other critters from growing in the product. Preservatives are needed to prevent contamination. Let’s talk about the preservative, Phenoxyethanol, specifically.

It rates a four on the Cosmetic safety database (0-10 scale, and four is measured at its most concentrated and isolated level, which means it’s not measured in a product). Pretty good, considered most other preservatives are measured at around seven or higher.

So let’s put it in perspective. Penoxyethanol is approved at 1% in products (Canada, Japan, and The European Union). When you consider toxicity is relative to dosage, 1% makes this is a very low risk. (Look at your label, and your preservative should be the last item on the list. Ingredients are listed in order of percentage, from the highest to the lowest. So the last ingredient on the list basically means it is the one at the lowest amount in your product).

It is also important to know how to decipher the information you read about. It’s sometimes easy to panic when you see a list of warnings, restrictions, numbers on scales, and jump to conclusions.

Penoxyethanol is a safe preservative that is approved for use at a very low dosage percentage (1%). Think of it in a 240ml/8oz bottle of lotion, for instance. At 1%, it is not a lot of preservative in your product.

Certain chemicals on their own can be concerning, but when combined are harmless. Let’s use the example of Lye. Horrible stuff on its own but mix it with water and oil and it creates soap. Add Olive Oil and you now have a soap gentle enough for children!

And.. be aware of those who might suggest that “if you can’t pronounce it, it shouldn’t be in your skincare. After all, Penoxyethanol is certainly not an easy word of the toung; but as we have disussed, you are better off to have this in your “Natural” or “Clean” skincare, than to put up with the many other chemicals available and so often utilized.

Finally, read your labels, ask questions and remember… Just because there’s a recipe on the internet for a great body scrub, it doesn’t make everyone a chemist.

Why You Don’t Need Laxatives for Weight Loss or Colon Health

Digestive health is easy to maintain, and you don’t need laxatives to maintain great colon health. Learning what your best proteins are, and combining them in your genetic zone of eating, you can keep being happy healthy and IBS free,even through old age.

Taking laxatives is dangerous for your health. Removing electrolytes from your body can damage your brain and cause seizures. Suppose you are driving and have a seizure. This could take your life unnecessarily.

Taking laxatives can have a rebound effect on your small intestine and colon. Your small intestine cannot absorb the nutrients your body needs, and the colon will stop working naturally, when it is being told when to work. This can lead to a damaged colon which has to be cut out and attached to your stomach with a colostomy bag to the outside for waste collection.

Taking laxatives causes your kidneys to shut down. When you remove all the water from your body through your colon, there is no reason for the kidneys to work, and they can shut down, causing you to have to go on dialysis.

Lastly, taking laxatives, can damage your heart. The electrolyte balance must be maintained for healthy signaling and rhythmic beating. Removing all the electrolytes from your system damages this delicate balance.

Learning how to fine-tune your eating for your best digestive health, starts with a book to learn which proteins work for your genetic blood type. Next learning which zone will work for you can be done by a simple genetic test. Are you low carb, or low fat. Are you balanced, or Mediterranean? Do you feel better eating protein, or vegetables?

Do you have any genetic aberrations, that could cause you to need additional nutritional support is another thing the simple genetic test will tell you. 40% of the population has MTHFR and eating the foods you need to support this condition will keep your colon clean and you happier and healthier.

Depending on supplementation can cause problems, because over supplementation, can cause a buildup of folic acid in the system, leading to cancer or an auto immune disease.

Learning how to manage your portion sizes, so you can help your colon heal. You may then learn how to maintain your best aging weight as well as keep your colon happy.

A happy balance of proteins and vegetables, for lunch or dinner.Fruits and fortified cereals with almond milk or fruit with yogurt or quinoa. You pick what you like best.

Learn which proteins are best for you, and which to avoid. Being open to change helps, because change is necessary to keep belly fat off.

The free newsletters, where you can get free coaching, and learn how to fine tune your eating.